"THERE IS NO SUCH THING AS A SET FORMULA FOR GOOD VEHICLE DESIGN"
Whether powered by electricity, hybrid engines or fuel cell technology, car engines are facing a period of transition. The impact this has on vehicle design and what it means when autonomous driving is added to the mix is explained by Adrian van Hooydonk, Head of BMW Group Design.
"PRODUCT DESIGN CANNOT BE LEFT TO THE MARKETING DEPARTMENT"
How has the importance of industrial and product design changed? How strong is nature's influence on product design? And: what role plays design in terms of communicating technological change? Klaus Klemp, Professor of Design Theory and History of Design at HfG Offenbach, gives answers.
US TAX REFORM AND ITS IMPACT ON GERMANY'S MECHANICAL ENGINEERING SECTOR
Initial analyses suggest that the changes to US tax law will not only have an impact on the American economy, but also on other industrial nations and thus for German mechanical engineering.
IT ALL STARTED WITH CHINA
In 1993, Andreas Fäth (63) unexpectedly became a member of a project team working on the construction of Linde's forklift truck factory in Xiamen, southern China. This moment of fate was to have a lasting impact on his career. Linde (China) went on to become the largest foreign supplier of material handling solutions in the Chinese market and the market leader in the premium segment - a success story of Sino-German cooperation. For Fäth, it was the beginning of a long-term love affair.
CHINA CALLING: TWO YEARS IN GAOMI
This wasn't Eberhard Janssen's first stay in China. Yet, even for experienced globetrotters, the expat life offers new cultures, new living conditions and new working environments. For two years the Claasian relocated from his job in Harsewinkel, Germany, to Gaomi and gained valuable experience.
THE JOURNEY HAS JUST BEGUN…
For Joline Nolet, digital transformation is a trip that is both challenging and inspiring. The personal journey of the 25-year-old Belgian began in the Netherlands and took her to Colombia and the United States. She now works as a Digital Strategy Associate at General Electric in Frankfurt am Main, Germany.
THIS TIME INDIA
While working for the Bosch Group for over 35 years now, Hans Bangert has had the chance to get to know many different cultures, countries, climates and colleagues. This time, his responsibility is named: Managing Director Bosch Rexroth in India.