By Bianca Illner
The experts in the department Management Services have known for a while that the department's name did not clearly reflect their service portfolio. This issue came to the fore again during the redesign of VDMA's website.
Clear link to the service portfolio
The keyword "management", which brings together the functional topics of the department, and the department label "Management Services" have no equivalents among VDMA's member companies. Misinterpretation was the result, with department members regularly being asked questions on topics they were not involved in. For this reason, the department proposed a name change and was able to convince the VDMA headquarters. "Business Advisory" clearly describes the services the department provides to VDMA members.
The VDMA Business Advisory department supports all VDMA members with questions on processes and organizations in companies - the name may have changed, but the quality remains the same.